For this task we have been asked to create a word bank and brand dictonary on a specific retailer, business or brand of our choice. This will help improve our copywriting skills.
I choose this brand as I like this brand of sports wear and I own a few clothing.
Excercise 1- Create a word brank
Languge for our internal messages
- Sportswear
- Uk
- International
- encourging
- inspritational
- BLM
- Gender equality
- famous
- celebrities
- excecise
- fitness
- comfort
- logo
- slogans
- style
how we speak to our customers
- Friendly
- Helpful
- patient
- casual
- formal
- interested
- nice
writing for our website:
- Creative
- enaging
- eye catching/colourful
- user friendly
- celebrity endorsement
- collaboration with well known designers
- markerting slogans
- sponsorship
- interesting
- inspirational
- responsive
- easy to navigate
- effective
- informative
- clear Images
- videos
- retailers
- fun
- desireable
creating content for brochures and catalogues.
- colourful
- apporitate text and size
- logo
- latest slogan for markerting
- brands on sale
- list of popular items
- markerting
- sportwear
- fashion
- style
- trends
- games
- designs
- images
- shoes
- simple
- celebrity advertising product
Excercise 2- Create a brand dictonary
What are they key call to action in the markerting and advertising?
Explore more- An option on the website where customers can click to expand their search of products.
Exclusively more- An option on website where customers can click to see the latest and exclusive trends in a limited range, e.g football boots.
Who are you shopping for?– This option on their website allows you narrow your search to particular gender or age groups footwear and clothing.
Popular right now- This option on their website allows customers to check out the latest and most popular products from Adidas.
Best of Adidas – This option on their website allows customers to check out Adidas best sellers which can be orginals, classics and newest products.
Stay in the know with Adidas- customers can sign up to their newsletter for the latest updates and sale items.
You can also give feedback or live chat with one of the adidas staff members.
How to do they describe themselves to their customers?
Adidas mission statement is: “The Adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. We are committed to continuously strengthening our brands and products to improve our competitive position.”
Slogans- Adidas latest slogans are “Impossible is nothing” and “All in”
What terminology does the brand use?
- Sports brand/sports wear
- Fashion
- style
- infleunce
- impact
- Uk
Create a tone of voice guide
Three words which describe its essence
- Style, performance, comfort
A short strapline summarzing its raison d’etere
- Adidas aims to create sportswear and footwear which are comfortable and stylish so all customers can achieve at their best.
Summary
I feel my research i gathered on Adidas branding will help me in the coming weeks with my own brand.