Pocket Profile 2- IDEO


IDEO is private design company which was founded in 1991 in the city of Pal Alto, California by David Kelley, Bill Moggridge and Mike Nuttall, who came together and merged their companies. Although the idea for the company first started in 1978. IDEO stands for Ideology. Steelcase owns a major stake in this company and 2016 Japanese company “KYU Collective” purchased a small stake.

IDEO are a global design company, that create a positive impact through design. They have offices based all around the world in America, England, china, Japan, and Germany. IDEO currently employs more than 700 people across them. There are many different roles from Interaction design to software Engineering, etc.

What makes their company successful today is the importance and no 1 focus they have on consumer experiences and how they can carter their needs.

The current CEO of this company is Sandy Speicher who replaced the previous Tim Brown in 2019. Tim brown said, “Design thinking is a human-centred approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”


Image of IDEO located in Cambridge England

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