IXD103- Chirstian Leborg Visual Grammar book review

Another book I decided to read was “Christian Leborg Visual Grammar” as felt this was a good book as I wanted to look into further detail about visual images. This book was a good way of gaining more infromation not only for this unit but I can use this knowledge as well in the near future and further assignments. In IXD103 I looked at creating visual marques which is made of shapes. This book give me a better understanding on visual grammar and how to create images and icons using abstract objects such as point, line, surface and volume which helps make a shape. We briefly touched on this in semester 1 with Paul.

This book is made up of Abstact, Concrete, Activites and Realtions. I focused on looking at the Abstact section in this book as it was the most relevant area for me. In this section I explored the use of Abstract objects such as line, point, surface, volume, dimensions and format etc. I was given a defintion of these and shown a range of examples to help me grasp a better understanding of each of these elements.

I felt this book was interesting and give me relevant infomation. I liked the way it give examples to help back up it’s point to help me to further understand and to process information quickier. It was short and sweet.

Overall when researching this book I learned about the use of different  abstract elements which will help me in my coursework and espeically in this unit for development of my monogram and visual marque. It taught me that the basics of any design is made up of these elements.


IXD104- Infographics: The Power of Visual Storytelling- Book Review

I choose to research the Book called “Infographics: The Power of Visual Storytelling” by Jason Lankow, Josh Ritchie and Ross Crooks. This booked started off with an introduction which covered a brief history of Infographics, the purpose of this book, How to use this book. It then explored 10 different chapters all to do with Infographics.

The World around us is changing. The way information is shared today has changed the we communicate today. Infographics and data visualisations are visually effective way of sharing information and getting the message across in exciting and interesting way to a specific audience.

This book shows you how to use visual communication to attract and get your point across to your choosen audience

Infographics have been around from the early cave paintings to the modern-day data visualisation. People have always had different ways of displaying information in a visual form. Infographics have been spotted back during the victorian area. It shows some examples of infographics.

The purpose of this book is focusing on improving business communication. They hope the readers will be informed and inspired by the use of infographic thinking.

Throughout this book it uses specific terms such as:

  • Information: This is knowledge of word, numbers, or concepts that can be communicated.
  • Data- This is quantifiable information. In this book, data is mostly numerical.
  • Data Set- A collection of data through visulaisation.
  • Design- The concept, functionality and graphic out intended to solve a specific problem.
  • Illustration- A hand-drawn image.
  • Visulisation
  • Data Visulisation
  • Information Design
  • Infographic


Chapter 1: Importance and Efficacy: Why our Brains Love Infographics.

This chapter will present explains the importance of visual communication and how best to use it.

Chapter 2: Infographic Formats: Choosing The Right Vechicle For Your Message

Chapter 3, 4, 6 and 7: Applications

Chapter 5: Content Distribution: Sharing you Story

Chapter 8: What makes A Good Infographic?

Chapter 9: Information Design Best Practices

Chapter 10: The Future of Infographics

This chapter will help use to stay on top of the latest trends and technologies. Infographics are constatnly updating and it’s important information is revelant.

Throughtout this book there was alot of interesting examples of Infographics which were used to represent specific information in visual way.

Information graphics are basically aimed at communication infromation.  Each purpose is different.

This book is a good read. It has give me a good insight into understanding Infographics as well as the best practices. It has helped me gain more knowledge and give me inspriation when designing and thinking of ideas for my own Infographic. I would 100% recommend this book for anyone looking a clearer understanding of Infographics.

By researching this book I am aware of the various forms of infographics and data visualisation designs and the best pratics for each one. I also now the importance of promoting content through the use of social media to share my designs. I know the do and don’ts of information design and how to create more interesting, accurate and effective infographic designs to help me to attract users. I looked breifly into the emegring trend and technologies of infographics in future which i found interesting. Overall I learned alot which will help me in my further designs going forward.

IXD104 : Final Submission


Ireland Final

Travel App

Final Travel App IXD104


My aim were to produce an interesting Travel App and visually appealing Infographic using the knowledge and skill gained on this courese which I feel I have achieved. I’m quite happy with my final outcome. I really enjoyed my time learning about Icons, visual graphics and Infographics throughout my time on this course. It’s hard to believe year 1 of the course is over. This semester flew by. Hopefully in septmeber I will meet up on campus.




IXD104- Infographic Sketches

Before I start designing my digital infographic. I made a number of rough sketches. As you can see below these are rough sketches. I decided what I wanted to possibly add in my Infographic and what content i found important. My infographic I choose was on Ireland. I looked up stats and information which were relevant. I was figuring out what I was going for in terms of design and layout.

IXD103- Final Submission

Brand Guidelines

Brand Guidelines IXD103

Portfolio Website


All my web files are here just can’t display in browser.


I’ve been trying for ages to get this working. The link doesn’t work so I had to upload the zip file seperately.

My Portfolio Website


I came into this module with very little knowledge on branding and came out with alot knowledge. The aim for this was to learn about branding, learn and develop skills and to create a successful and unique brand identity which was eye catching. I was glad how my monogram, wordmark, buisness cards and visual touchpoints turned out in the end. I feel I achieved what I set to achieve at start which which was to create a personal brand identity. I felt it was an enjoyable module. I will hopefully take the information I gained and use it in my future work and modules.


IXD104- Final Infographic Design

Infographic on Ireland

This is my Final verision of my Infographic. I took on advice from last weeks Group Critique and made changes. I decided to scale up the size of map. I searched on Google a Map of each of the 5 biggest cities in Irealand and traced around the outline of them and used a blue colour to fill them in. Then I placed them onto the map approitately. I felt doing this was a better way of presenting the info rather than in the circles which I orginally had. I made the content espeically the stats alot bigger to highlight the important info. I also gathered more content which I felt was relevant such as Native Language, Top 5 Non-Irish Nationalities, Currency, Religions and Ethnic Groups. I decided to add more visual graphics in order to make it more appealing to the user.

Overall I am happy with the final outcome of my Infographic design. I really enjoyed making and working on this task. Once I completed it give me a good statification seeing what I have achieved. I feel I added in relative information on my chosen targert and included an apporitate colour scheme. I am pleased with my attempt and felt I put good effort into my work. I made sure I hightlighted and represented the data as best I could. I believe I shown good content on screen and hopefully people will find out a lot of interesting facts and figures on my infographic about Ireland.


IXD103- Designing Brand Identity by Alina Wheeler Book Research

I completed some research on the Designing Brand Identity by Alina Wheeler. This book is the essential guide to Branding. In this book I found out the definition of what makes a good brand. I explored brand identity, the process needed to create a successful brand, types of brand as well as looking at several different examples. Then I looked at symbols, pictorial, wordmark, taglines & colours which make up a brand and pointers I should consider when creating my own brand.

This book highlights Designing Brand Identity and explores the relationship between strategy and design.

I really loved this quote. “Design is intelligence made visible.”


I found Chapter 1 very informative as it covered the basics of Branding.  Research,  strategy, designing identity, creating touchpoints and managing assets.


I learned so much about how companies look to connect with customers by creating emotional relationships through branding. I learned that a strong brand will stand out from the crowd. Over time people will begin to trust brands and treat them as loyal and become accustomed to them. How a brand is perceived will obviousely affect the overall success of the brand.

The 3 Primary functions of a brand is the Navigation, Reassurance and Engagement.

This is how consumers make a choice between brands. I learned that the importance to  reassure customers they have made the right choice through providing quality products and services and to engage with customers using distinctive Images.


Brands can be used any and everywhere. Companies may use touchpoints to increase the brand awareness. For examples Brands can be used on letterheads, packaging, products, websites, billboards, advertising, social networking. The list is endless.

Brand Identity

I believe that Brand identity is the key to a sucessful brand. It can be used to appeal to users. These brands become easy recognizable. Brands can be used on anything. For examples packaging, clothing, bags, books, apps, etc.

I thought this quote sums up what a good design aims to achieve “Design differentiates and embodies the intangibles- emotion, context and essence- that matter most to consumers.”

I learned that Branding is a process that build awareness, extend customers loyalty and attract new customers. It takes time to build up a reputation and become a well-established brand. In order to be successful, it’s important to stick to the basis, consider changes and take the opportunities to better your brand.

“Branding is a deliberate differentiation.

The process of creating your Brand is simple. It’s important to take your time to come up with a unique brand. What I learned from this book is the following steps:-

  • 1st step is to start off researching your Brand.
  • 2nd step is to sketch out ideas, clarifying your strategy.
  • 3rd step is designing your Brand identity.
  • 4th step create touchpoints
  • 5th step is manage your assets

When managing a Brand it requires strategy, Planning and organization. Therefore it is important to understand the fundamentals of a brand and help it develop such as delighting customers, engaging with employees and help make it competitive.

Another fantastic quote I thought was important is “We’re committed to bringing our brand to life each day and ensuring it’s continued growth.

I realise that Marketing and advertising are key factors to help your brand more recognizable.


We all know Brands can be easily recognizable through their visual identity. It helps create memories and allows you to associate products with the brand.

Brands are a form of language that are internationality recognized. Some companies just use the symbol, logo rather than the name as they are advert nationality. When you see the tick you know it Nike, when you see the Apple symbols you know it’s Apple, When you see the target you know it target. When you see the big M you know it’s McDonalds perhaps you associate  family days out with a trip to Mc Donald’s and the happy memories you created those days tucking into Happy Meals after spending long hours in the sunshine. You begin to associate happy memories with this reliable brand almost like a part of your family. This single letter is a trusted brand and loyal to deliver food each family member is sure to enjoy. How successful is that to end your family’s day out.

So I do believe that “Symbols are the fastest form of communication known to humankind”

I know it is important to  Consider shape, color and form in Brands.


When looking at names it’s important to come up with an Iconic name which is easy to say and remember. The name must stand for something and be catchy. The name must look professional in a logo and email. A well-chosen name is an essential brand Asset.

“Tell the story behind your new name and it will be memorable part of who you are.”

Qualities of an effective name

It is important the name is meaningful, distinctive, future-oriented, modular, protectable, positive, and visual.

Types of names

Companies such as founders: Ford, McDonald’s & Ben & Jerry’s are named after their founders. Companies may use

  • Acronym
  • Metaphor
  • Descriptive
  • Magic Spell
  • Fabricated


I learned how Aatagline is a short phrase that captures a company’s brand essence personality and distinguishes the company from its competitors. It is important to be creative with your tagline.

Companies can be easily recognized thought their iconic taglines. Taglines are simply a slogan for what a brand stands for.

“Brand mantras are poetry. And they are powerful tools, not just for building brands, but for building organizations.”

  • For example, Nike’s “Just Do it!” has become part of the popular culture.
  • Skittles- Taste the Rainbow
  • Budweiser- King of Beers
  • Adidas- Impossible is Nothing
  • Apple- Think Different

These taglines are easy and simple to remember. These taglines are often seen through their advertising campaigns on TV, website, social media, etc. These create an interest.


Vision requires courage. Big ideas,

This is a fantastic quote “Vision is the art of seeing what is invisible to others”?

Sesame Street has a core purpose to educate children. The show is played in many different languages, has Characters from around the World and is internationality recognable.


Wordmarks are essentially the name of the company or an acronym. They include certain abstract and pictorial elements to the design. Examples being IBM, Pinterest and Netflix.

Pictorial mark

Pictorial mark uses recognizable Images. I love the way  Images may cleverly include the company name or its mission or a symbol it uses to represent. It involves skilled designs to portray the image.

Examples being Dropbox, Shell, Twitter, Apple. They use pictorial marks to represent their brand.

This book also looked at the importance of

  • Social Media
  • Apps
  • Smartphones


I really enjoyed Chapter 3 of the book and how it looks at case studies of global companies which includes how these well-established brands have been redeveloped over time reaching out to certain audience and make the brand recognition and modern. Some of brand’s it mentions includes Budweiser, Coca-Cola, MasterCard, and Starbucks, etc. I found it very interesting reading about these companies.

Overall I found this book interesting,I learned a lot and it gave me a good insight into branding. This research will help me create my own brand identity. By reading this it makes you appreciate brands all around us and what work goes into them to come up with a successful brand. This book gives an indication how to approach brand design from beginning to the end. For examples elements that go into your branding. The book gives me an in-depth overview of branding and the process needed.



Master-Apprentice exercises- IXD104

During Week 7 and 8 we were asked to reproduce the images of visual data and bar charts as accurately as possible. This will go together alongside the infographic research.

Below is the orginal Images of the 2 bar charts and another infographic.

These next 3 Images are my attempt at reproducing the orginal infographic images as best I could.

Hopefully by completely these designs, it will help we visually display data when designing my own infographic posters. These Master-Apprentice Excercises were fun and interesting as it allowed me be creative in attempting these range of charts.