Week 04 – Typography and Colour

For this class exercise we had to redesign a single letter, two-letter combinations and the Ant Middleton text. For the single letter I chose an S because it is the first letter of my name. I used the font Righteous. I added white triangles to the ends of the letter and put a white stripe…

Week 03 – Core Principles

In week 3 we looked at a range of core design principles which we can use to develop the foundations upon which we can build. This included the Golden Ratio which is a prime example of the Fibonacci sequence. The Fibonacci sequence exhibits a certain numerical pattern which originated as the answer to an exercise…

Type Specimen for Design Critique

This is the type specimen I have chosen for critique. I chose this design out of the other two designs because it was simple and bold, and stood out from the two other designs. Below is a quick preview of the design. Feedback After getting feedback for my work, I was advised to make the…