#IXD103 Week 10- Minor Task

“Find three businesses you respect and study how they form emotional relationships with their customers” Costa Coffee Costa Coffee is using a new strategy of emotion-led marketing to promote its new Costa Light drink. The campaign for the drink, features ads promising ’All the love, none of the handles’ to tap into consumer concerns about […]

#IXD103 brand identity research

What is a brand’s visual identity? A brand’s visual identity is all of the imagery and graphical information that expresses who a brand is and differentiates it from all the others EG their logo or website design. How you create an impression through the visible elements of your brand is very important. Images are a […]

#IXD103 Week 10-Beyond the Brand

This week Daniel helped us recap on the previous weeks lectures to make sure we have everything up to date and highlighting areas that we may have overlooked and need developed. Daniel then explained to us the importance of Brand Values and how important they are to create an emotional connection with your clients and […]

#IXD104 Infographic development

When the project of creating an infographic was announced I naturally wanted to make one on something I felt very passionate about. Upon research I became very interested in the problems associated with malnutrition as I feel a lot is very unknown about this topic. I researched the facts and figures on the most important […]