In todays class with Kyle we covered 4 topics which were:
- Basic Principles
- The Craft of Content Strategy
- Tools and techniques
- User Personas
Content strategy focuses on the planning, creation delivery and governance of content.
Project 2
Knowing your consumers
- Segmentation Potential
- Disability
- Device Type
- Gender
- Geologication
- Time
Emotional
How Design Makes the World- Scott Berkun
“Everything you use, from your home to your smartphone, from highways to supermarkets, was designed by someone. What did they get right? Where did they go wrong? And what can we learn from how these experts think that can help us improve our own lives?”
Kyle introduced us to the book “How Design Makes the World” by Scott Berkun which explains why our world is the way it is, and lays out the questions we need to ask to make it better. These questions include:
- What are you trying to improve?
- Who are you trying to improve it for?
- How do you ensure you are successful, throughout the entire project, at improving the right thing for the right people?
Basic Principles
“Good Content is Clear”
“Good Content is Consistent”
“Good Content is Concise”
“Good Content is Supported” (EG is able to work successfully on all devices)
It is important that if you want your project to be successful that you make sure the content is clear and consistent and this creates a product that is easy to understand and navigate as the information within the product is easy to understand and read, as well as the layout of the app to be easy and navigate as the interface is kept consistent.
The Craft of Content Strategy
Content strategy focuses on the planning, creation, delivery, and governance of content.
Content not only includes the words on the page but also the images and multimedia that are used. Content strategy ensures that you have useful and usable content, that is well structured, and easily found. This is vital to improving the user experience of a website.
Readability test tool available online
Stories Matter- engage the user!
A successful Ux Designer brings order the chaos amongst them. VIA
- content audit
- brainstorming for the best solution
- sitemap
- wireframe
What Do we Make?
Content Strategists have many important jobs within their role. I have included just a few of the roles below that they do in their everyday jobs which are vital in making sure that the projects they are part of are as successful as they can possibly be.
- Usability tests
- user personas
- user research findings
- user research plans
- user scenarios
- visual presentation recommendations
- wire frames
- workflow foundations
- content style guides
- content templates
- Project proposals
Premise
We are not our users. It is important to remember that a successful designer designs for their user and not for themselves. This helps them stay on track with what their role within the project is instead of getting carried away with including what they would want in the project and ignoring the user research which tells the designer what the users want within the product.
“If we design for individuals we cannot make everyone happy”
Alan Cooper
A designer needs to create for groups of people instead of individuals as if they tailor for a specific person you will not be able to make the general users happy.