SARAH BRAND GUIDELINES file:///Users/sarahcollinson/Downloads/sarah-portfolio_build2/index.html PORTFOLIO MOCKUP SARAH COLLINSON This branding project was a real learning curve for me as a designer as I came face to face with many challenges that I had to quickly overcome. It taught me how important the “small details” were in creating a brand and I now have such an […]

APP FINAL SARAH COLLINSON SEA-POLLUTION-INFOGRAPHIC-FINAL ai Our brief for this project was, with an emphasis on illustration, icon, diagrams and charts, to design an app based around travel. The app can involve any form of travel we wish from the microscopic to the planetary.  Given the vague nature of this task, it gave us lots […]

After finishing the last page of my type screens for my app, I decided I wasn’t fully happy with the final outcome of the product. I realised some screens were a bit too cluttered for my liking so decided I needed to change the layout. I also decided to change the font of the main […]

I continued to refine my portfolio site to further tidy it up and make it as professional as possible. A way in which I further refined it from the last time was I made circular icons representing each project and put it in the work section to separate each project and to make the overall […]

Whilst designing my portfolio site, I realised that I wasn’t happy with it as I felt it didn’t match the rest of my brand. I wanted my portfolio site to match my monogram and business cards so that they all tie in together, making my brand more stable and consistent. With this colour scheme and […]

The next step in creating my app is to create a set of icons to use in my app. I knew I wanted my icons to be very minimalist and easy to navigate but I wasn’t sure what all I needed to include so as always, I began brainstorming on paper to see what all […]

Our next task for developing our brand is to create our own visual marque. This should be something that represents the persona of our brand. Many global companies are primarily recognised for their visual marques before their name or wordmarks EG Starbucks. Pictorial symbols are non-abstract symbols and are iconic in nature. They convey a […]

“Solo Steps” is a travel app for solo travellers who still want guidance and reassurance that they are not entirely on their own. After looking for Inspiration for my Travel app I began to create mind maps on what I wanted my app to be like. I was instantly more drawn to focusing my app […]

Please see attached PDF file for my own Brand guidelines. SARAH BRAND GUIDELINES-converted-2

To further understand Daniel’s Beyond the Brand lecture on Monday, I wanted to do some of my own research which led me to Kevin Roberts’ 2004 book, “Lovemarks: the Future Beyond Brands”. Within Roberts’ book he talks about a new marketing technique known as “lovemarks” which is a much more emotional approach to marketing.  This […]