WEEK FOUR – 103

SEMESTER TWO – WEEK FOUR

VISUAL IDENTITY

(big space after tasks- keep scrolling to get to visual marque development)

15/02/21

This week we talked about visual identity, the topics discussed are listed

  • Being Unique
  • Brand image
  • Kinds of Identification
  • Design Programme
  • Pictorial
  • Abstract
  • Combination marks
  • Pictorial Superiority effect
  • Sketching

My notes for week 4 lecture are linked below

103 NOTES – WEEK 4

 

RESEARCH

I did some research on a couple of illustrators that inspire me (linked below)

ABBEY LOSSING

TIM BOELAARS

 

TASKS

We covered lots of content this week and were then asked to put it to use. 

  1. Sketch the following objects using the various
    drawing techniques we’ve talked about:
  2. Pick 5 key words from your week 1
    word association mind maps / bio
    (these could be your values) and
    explore a range of ways to represent
    them visually

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

DEVELOPING MY VISUAL MARQUE

For this week we were asked to research visual marques and design a symbolic visual marque

VISUAL MARQUE DEVELOPMENT

VISUAL MARQUE RESEARCH

 

link to my VM pinboard

https://www.pinterest.co.uk/rosiedowds/visaul-marque/

 

WEEK FOUR REFLECTION

This weeks lecture was pretty content heavy so I had to read over my notes a good few times to make sure I totally understand the content. I’m really enjoying this module so far because I have creative freedom, although it is tricky sometimes because I have to understand what I want to represent before I even start the design process. Before this I’ve never looked that deeply about who I am. This week gave me a good opportunity to try out different drawing techniques to see which I liked the most.

I’m happy with my visual marque at the moment and looking forward to developing it further in the near future.

 

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