Category: 103: Exploring Identity

Final Submission

Final Submission Brand Guidelines: My brand, in summary, is playful, colourful and fun. I wanted to emphasise and attitude of approachability and relatability with my colour choices and style. My monogram is a cube with my initials on each of its faces. I thought the monogram would be a great way to show my personal…Continue Reading Final Submission

103: Week 06- Application

Application In this week’s lecture we learned about what we can apply our brand to. Our brand’s tone of voice, values and colours can be applied to anything our brand does/ produces. This can include things such as: Headed paper-  Headed paper can be used within a company for letters and invoices. You can apply…Continue Reading 103: Week 06- Application

103: Week 10- Beyond the Brand

Beyond the Brand In this lecture we talked about brand values, which can be used to form an emotional connection with the audience. This is the goal for most brands as many consumers buy out of impulse and emotion, therefore if you create loyalty within your consumers along with producing quality projects you create value…Continue Reading 103: Week 10- Beyond the Brand

103: Week 09- Portfolio sites

This week we were given an introduction to our project- ‘Creating our own portfolio website’. The aim of this project is to demonstrate our understanding of this module by correctly conveying our brand identity and tone of voice. After discussing and writing our strengths and weaknesses in a ‘SWOT analysis’ task we were told to…Continue Reading 103: Week 09- Portfolio sites

103: Week 08- Style Guides

Style Guides This week we learned about Style Guides, another way to present and describe a brand’s style and guidelines. Style guide- A physical/digital document that depict the styles, patterns, practices, and principles of a design system and teaches you how to use it Style guides establish a table of contents with a lot of…Continue Reading 103: Week 08- Style Guides

103: Week 07- Brand Guidelines

Brand Guidelines Brand guidelines are described as an instruction manual on how to communicate your brand. These can be useful for organisations to explain the nuances and technicalities of the brand’s design to everyone that interacts with the brand and its presentation. For this week’s task we had to create a brand guideline for our…Continue Reading 103: Week 07- Brand Guidelines

103:Week 4- Visual Identity

Visual Marques We began researching visual marques, visual marques can be pictorial or abstract. Pictorial marque are more stylised and iconographic versions of something usually to describe the company or company name eg. apple. More abstract marque consists of mostly geometric shapes eg. pepsi/nbc. There are also combination marque which are made up of a wordmark and either…Continue Reading 103:Week 4- Visual Identity

103:Week 2 Tasks-Monogram

In this week’s lecture we continued learning about identity design but focussing more so on personal identity than brand identity. The first task was to design our names using only geometric shapes such as circles and squares. This is what I came up with, I originally designed very letter with a circle however it was…Continue Reading 103:Week 2 Tasks-Monogram