The WARC marketing and advertising database has had a facelift. It’s the biggest site update for over six years and has been designed to help users navigate to the information need more quickly.
The following changes have been made:
- A new navigation bar at the top, taking users to the best WARC content quickly;
- A better, less cluttered search experience;
- A reworked home page, with signposts to key areas of WARC;
- A fully responsive site, making it easier to use WARC on the go;
- Plus a new colour palette, new branding and a fresh look and feel across the site.
These cosmetic changes are only the beginning – over the coming months the WARC team will be rolling out new features to make the site even more useful.
If you want a demonstration of the WARC database please contact a member of the Business Library Team.
The Library continues to build its collection of ebooks as we move away from print to provide the best possible access to learning resources. Below is a sampled list of some recently added ebooks in the business and management area. All ebooks may be accessed directly from the Library Catalogue using your university email and network password.
The Library’s main database for finding consumer data on market sectors in Northern Ireland is Mintel. You can download a range of data from spreadsheets and convert them into graphs for adding to your assignments, as well as creating impressive reports.
Below is a list of recently added Mintel market reports covering Ireland, North and South.
As well as Irish market intelligence, Mintel also contains reports on the UK Food & Drink sector and international travel and tourism reports.
If you need any help in using Mintel then please contact your campus business librarian.
For those of you who are writing a dissertation or doing a research project this summer, this short guide from Emerald Publishing explains the stages of a literature review in an easy to read format.
For more detailed guidance, we have lots of books online and in the library which can help. Search for them on the Catalogue using keywords such as ‘research’, ‘business’ and ‘dissertation’. Your subject librarians are also available all summer for advice – just email us at:
When you begin your Masters business dissertation or doctoral thesis, you will want to look at examples from other students. This can help you to understand how you might go about researching and writing up your own work and to check whether other’s have covered a similar research area.
The Library keeps a collection of good quality Masters dissertations for consultation by students behind the main Issue Desks. Recent business dissertations generally follow a very similar format (Introduction, Literature Review, Research Methodology, Main Findings, Summary & Conclusion) to the one you are expected to use. All doctorates deposited in the Library are kept in a store and may be located by searching the Library Catalogue. When you have completed a search on your topic, select ‘Theses’ under the ‘Format’ option to the left of the results screen to list out dissertations and theses. When you have found one that you would like to consult, ask at the Library desk to see it.
The British Library provides access to its EThOS database of over 400,000 UK doctoral theses, a growing number of which have been digitised and are made freely available in full-text format following registration. Proquest’s Dissertations and Theses database provides citations and abstracts for over half a million British and Irish theses.
The database ABI/Inform Collection includes full-text business dissertations primarily from North America. Type in keywords for your subject and tick the Full text box on the search page, then using the options down the left of the results screen go to Source type>More options>Dissertations & Theses.
Your subject librarian can help you search for dissertations or theses in your research area.
And finally, always remember to properly reference anything you use from someone else’s dissertation or theses!
Case studies are a proven and well-established teaching tool. They enable students to apply theoretical concepts in real world situations. To locate sources for finding business cases, the Library has prepared a Case Study guide. As well as using textbooks containing cases, it is possible to search a number of our key journal databases (ABI/Inform; Business Source Complete and Emerald) to filter search results to case studies. There are a range of specialist sources for obtaining case studies – some are freely available and other are priced (eg. The Case Centre and Harvard Business School Case Studies). The Ulster University Business School has an account to purchase items from The Cases Centre for teaching.
The Library subscribes to the Journal of Business Case Studies which is an excellent source for high quality detailed case studies. Login to this online journal using your email address and network password.
A Library Guide has been prepared to bring together some of the key sources for finding business case studies.
If you need help in sourcing examples of case studies please contact a member of the Library’s Business Team
Are you having difficulty with your referencing or creating a bibliography? RefWorks can help you store and organise your references and then produce bibliographies and is particularly useful for those completing undergraduate dissertations and postgraduate coursework and theses. The Library holds regular classes on all campuses. During semester, evening sessions are also available for part-time students. The next series of RefWorks classes for May may be booked by clicking here.
If you are having difficulty applying the Harvard Referencing Style then we are also running separate classes on using Harvard. You can book a place on one of these from here.
If you are looking to source newspaper articles for a business assignment then the Library has the following online resources available:
The Economist – Articles from The Economist can be found in the ABI/Inform Collection. This database also contains articles from other news sources. Search using your keywords then refine by ‘Source Type’ on the right hand side of the results page.
FT.com – Ulster University students can get online access to a 5-year archive of the FT newspaper. Go to www.ft.com and register using your Ulster University email address.
Nexis is a database of local, national and international newspapers – both broadsheets and tabloids. It contains newspapers from the early 1990s to the present. Why use it?
- You can cross-search newspapers at once including UK national newspapers and also Irish newspapers.
- The databases provide full text articles (without images).
- You can search by journalist’s name, language, country or a single newspaper title (use the ‘Find Source’ tab).
If you want help in sourcing newspaper articles please contact your campus business librarian.
Zetoc is a database that provides access to the Electronic Table of Contents (ETOC) of over 29,000 journals and more than 52 million article citations and conference papers. Zetoc Alert is a current awareness service that sends you email alerts matching the search criteria that you have provided whenever new data is loaded into the database. The searches may be for particular journals, for authors and for keywords from the titles of articles and papers. Watch the short video below for step-by-step instructions on creating Zetoc Alerts.
The Library continues to invest in its already extensive collection of e-books. We are committed to ensuring that any printed books contained on reading lists which are also available electronically are purchased in both formats for increased access, funds permitting. E-books have the great advantages of being fully searchable and accessible anyplace, anytime, anywhere from a computer with an internet connection. Some of these e-books may be temporarily downloaded for up to 2 days. For copyright reasons, printing from e-books is usually restricted to between 5% and 10%.
Below is a select list of recently added business e-books to the Library. All of these may be accessed from within our Catalogue and logging in your university email address and network password.
Click on the links below to access these new titles in the Catalogue: