This week we are looking at Design and Strategy. We looked at different strategies such as BHAG, this is short for Big Hairy Audacious Goal, this is a long term goal that everyone in a company can understand and rally behind. They are meant to excite and energise people in a way that quarterly targets and mission statements often lack. When then went on to look at IDEO’s ‘Frame Your Design Challenge’ doing this will guide you through a series of steps to get the right frame on your challenge and get started on the right foot.
IDEO’s ‘Frame Your Design Challenge’
The Method
- what is the problem you’re trying to solve?
- try to frame it as a design question
- what’s the impact you’re trying to have?
- what are some of the possible solutions to your problem
- write some of the context and constraints you are facing
- does your question need a tweak? try again
Below is what I came up with in relation to my topic
I found this exercise to be very useful as it helped me to start focusing in on a specific topic and start to see it now more as a design problem and not just research. This exercise has helped me figure out and see where I’m going with this project and my research.
Continuing on with lecture content after this exercise, we looked at Hick’s Law, this is the time it takes to make a decision increases with the number and complexity of choices available. Taking from this it is important to minimise choices when response times are critical to increase decision time. We then looked at Onboarding and Offboarding. Onboarding involves all the steps needed to get a new employee successfully deployed and productive. Offboarding is the reverse of onboarding, and it involves separating an employee from a firm. This can include a process for sharing knowledge with other employees.
Looking at User Personas, these are archetypical users whose goals and characteristics represent the needs of a larger group of users. When you create a user persona, helpful things to include are:
- name (including photo)
- bio
- demographic
- motivation
- goals and pain points
Jobs to be done with using a user persona.
- identify job customers are trying to get done
- categorise the jobs to be done
- define competitors
- prioritise the jobs to be done opportunities
- list of jobs to be done related outcome expectations
- create outcome statements
- jobs evolve much more slowly than we think
Following this I looked into User Scenarios, these describe in detail what users do on a website and specifically why they do it. I found a useful layout for creating a user scenario during last semester’s module. This follows step to step scenario which takes you through start to finish of how users use sites. Below is an example of one I conducted from last semester.
| ACTOR | SOPHIE |
| MOTIVATOR | wants to learn about science |
| INTENTION | she needs to learn in a fun, engaging way |
| ACTION | Sophie browses an app store and looks for something that matches her needs |
| RESOLUTION | Sophie finds an engaging app and learns about the periodic table |
Finishing off the lecture we looked briefly at inclusive design and accessibility. A design methodology that enables and draws on the full rnge of human diversity. Accessibility is making an experience for all. Looking at different areas which could need design to be made more inclusive:
visual- short-sighted/long-sighted, blind, colour blind, cataract, partial blindness
auditory- deaf, partially deaf, ear infection, tinnitus
verbal- non verbal, asd, language barrier, stutter
motor- numbness, paralysis, limited motor control
cognitive- dyslexia, dyspraxia, adhd
Disabilities come in all forms, permanent, temporary and situational.
This week I need to work on making a survey that would help support the need for the product I plan to create. I will also create user personas from this.
Q1
Have you taken part in physiotherapy?
Q2
If so, how often do you attend Physiotherapy?
Q3
Do you find the notes and suggestions given to you by your physiotherapist helpful?
Q4
Does your physiotherapist give you any written leaflets or emails on your required stretches and exercises at home?
Q5
Do you find the at home stretches and exercises easy to follow?
Q6
Do you think it is difficult to follow along with your stretches and exercises at home? If yes please explain how
Q7
Do you follow any apps or online tutorials for help? Is yes please list which ones you use
Q8
If yes to last question, are the apps or tutorials inclusive to your injury or condition?
Q9
Would you be interested in an app catered to your injury or condition that guides you through your at home stretches/exercises that would also help guide your progress along the way?
Q10
If yes to above question, what would you like to see in this app? i.e., video or audio tutorials, progress tracker, doctor notes etc
link to google form – https://forms.gle/AhQXAuUEd5mU6qK9A
Survey Answers
