ixd301 week 08 reflection and tasks

Content strategy focuses on the planning, creation, delivery, and governance of content

Good content is appropriate

Content is appropriate for the users when it helps them accomplish their goals

  • physical
  • emotional
  • cognitive

‘Content is something we connect emotionally’

Think about your audience

Everyone is in different situations. Everyone has different needs

Physical Factors

  1. segmentation potential
  2. disability
  3. device type
  4. gender
  5. geolocation
  6. time

Good content is useful

Good content is user centred

The user needs to know what’s going on

Good content is clear

Good content is consistent

Good content is concise

Good content is supported

The Craft of Content Strategy

Content people work for the user

Stories Matter

Upside down triangle method

  • Most important information
  • Supporting details
  • General info

Users are people too

Information Architecture – brings order to the chaos

Sitemap, wireframes, content audits – all brings structure. These are all very important stages in your process


Tools and Techniques

  • Evaluate
  • Design
  • Execute

Understanding your users


  • We are not our users. We need to design for them not you

Problem – lots of users


Components of goal directed design that support personas

  • End goals
  • Scenarios

How are personas created?

  • Interview and/or observe an adequate number of people
  • Find patterns in the interviewees’ responses and actions, and use those to group similar people together
  • Create archetypical models of these groups based of the patterns found

Note – 5 people is a good number to interview

What are personas used for?

  • Build empathy

Note – making content more accessible and fun. Make it so they understand

How do personas work?

Narrative practise

This is the ability to create, share and hear stories

Long-term memory

  • This is the ability to understand, relate to, and even share the feelings.

Persona A – a child 8-10

Persona B – undergraduate 18-22

Think about what you would ask them?


  • Ask primarily open-ended questions
  • Ask participants to show more than tell
  • When possible, ask for specific stories, especially anything you cannot observe

Note – could post questionnaire online – mums.net, Facebook



This week’s lecture was quite difficult for me to understand. I found myself struggling to get what the tasks for this week were. Eventually I found a few articles on user personas and user scenarios that really helped get the hang of it. Now understanding it, I do see the importance of these tasks as they will help make my app more user friendly and I will understand the type of user for my app more.


Tasks to be Completed 

  • competitor analysis
  • user research
  • user scenarios
  • user personas
  • site map
  • wireframes

Competitor Analysis 

Periodic Table based games and apps

I found more informative GCSE level apps than I did find child friendly apps. I found this app below. I did download it to have a go and it was fun and easy to use, but it lacked any learning value for children as you needed to know about the elements before downloading.

Another game was mr material – periodic table, looked fun and interactive but again seemed too complicated for a child aged 7-10




Farming based games and apps

Tiny Plant Farm – Go Farm Life

This is cool looking app that has a pixelated style to it. It is all farming based but I really like the style and can see the appeal. It lacks an educational value maybe?



User Research


User Personas

Persona One

Persona 2

User Scenarios 

MOTIVATOR wants to learn about science
INTENTION she needs to learn in a fun, engaging way
ACTION Sophie browses an app store and looks for something that matches her needs
RESOLUTION Sophie finds an engaging app and learns about the periodic table



MOTIVATOR wants to able to test his science knowledge
INTENTION he needs to be challenged and learn in a fun way
ACTION Ryan browses an app store and looks for something that matches his needs
RESOLUTION Ryan finds a fun and challenging app on the periodic table






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