When approaching the content of Mend, based on my research I had a rough outline of the types of content I wanted to include in the app. So I started with defining those areas.
- Mind (Mental Health, Sleep, Stress, Studying etc.)
- Diet (Cooking, Baking, Grocery Shopping, Nutrition, Recipes etc.)
- Exercise (Gyms, Workouts, Yoga etc.)
- Journal (Profile, Schedule, Goals, Reflection etc.)
Mind
Top Competitors
Headspace
Calm
These are great application but they ‘re not specifically catered to college students and so I have the opportunity to look at sleep and stress and mental health in relation to studying and exams.
Diet
Top Competitors
Yummly
Noom
One thing I think is important about my approach to diet is that I’m trying to recondition the word. In Mend diet isn’t about calorie counting, losing weight or only eating salads. It’s about nourishing your body with the fuel it needs to take on the day. If the user wants to try and lose weight by eating healthier and exercising more with the recipes and workouts on the app, that’s their prerogative but Mend would never encourage or discourage weight loss in any particular way.
Exercise
Top Competitors
Fiton
Down Dog
Journal
Top Competitors
Daylio
Daybook