Research We were asked to produce our own business cards using the monograms and overall branding identity we had created over the past few weeks. I used Pinterest to create a board around business card designs. I chose to include a variety of minimalist business card designs, as that is the style and feeling that … Continue reading “IXD103 – Business Card Research & Development”
Our next task was to begin development of our wordmark. To begin, I first wanted to research and find some existing examples of wordmarks that I could take inspiration from. I created a Pinterest board based around wordmarks that I liked the look of. I tried out a variety of fonts to display my name. … Continue reading “IXD103 – Wordmark Research & Development”
Sunni Brown is an American author in Austin, Texas known for her marketing of doodling. She is the founder Sunni Brown Ink, a visual thinking consultancy. She’s known for her large-scale live content visualisations, and she is also the leader of the Doodle Revolution – a growing effort to debunk the myth that doodling is a distraction. Using common … Continue reading “IXD103 – Pocket Profile: Sunni Brown”
Allan Robb Fleming was one of the most influential Canadian logo designers in history. He designed the iconic Canadian National Railway logo in 1959, the game-changing Ontario Hydro logo in 1962, and the best-selling 1967 ‘Centennial book Canada, a year of the land’. Fleming worked as the Vice President and Director of Creative Services at … Continue reading “IXD103 – Pocket Profile: Allan Fleming”
Research on Existing Brands Little Wing (Local) Little Wing is a Pizza restaurant chain based in Northern Ireland. They are well-known for their fast-served high-quality pizzas. The restaurant is particularly popular with young people, with their customers ranging from students to school kids, couples and families. Students also can take advantage of the 20% student … Continue reading “IXD103 – One Week Branding Project”
In Monday’s class, we were tasked with digitising our monograms. Thinking back to last week, Daniel suggested that I develop my most recent monogram idea further, as it was the strongest out of all of them. I agreed, as I really like this design and feel that it captures my own personal branding style well. … Continue reading “IXD103 – Digitising Monogram”
After receiving feedback from Daniel over my first monogram sketches, I have decided that I want to take a second look at some existing monograms to find a specific tone of voice and theme that I want my monogram to carry. I want my monogram to hold simplicity and elegance, but also not be overly … Continue reading “IXD103 – Further Research & Sketches”
For this task, we were asked to create a series of word plays, where the meaning of the word is conveyed visually using typography (using only the Helvetica font). Here are the designs that I managed to come up with:
Daniel took a look at our monograms at the beginning of class, and I was able to receive some feedback on my initial sketches. He advised that I try to maintain a consistent style within my designs, and think about what I want my monogram to convey – and what language it should be putting … Continue reading “IXD103 – Typography”
As part of our tasks for this week’s class, we were asked to create a number of sketches of initial ideas for a monogram, using our initials of our name. The following are the sketches I managed to produce: