IXD304 – Week Three: Art Direction

In today’s class, Kyle gave us a presentation on Art Direction, and making art as our own decision. The art direction is your decision. It doesn’t have to be a sans serif type, and if it is, each of us will handle that differently. “Surprisingly, art direction is seldom taught in schools and there is … Continue reading “IXD304 – Week Three: Art Direction”

IXD303 – Branding & Research on Existing Apps

With my idea realised, I want to begin developing my research and branding for my app. I have begun by writing out a list of words associated with sleep, in order to gain a few ideas for the app and to also come up with a name for the brand. Words associated with sleep: slumber … Continue reading “IXD303 – Branding & Research on Existing Apps”

IXD303 – Week Three: Design and Strategy

Paul’s lecture today was all about design and strategy, as well as AI and the impact is has had on today’s world. Paul also showed as a range of useful resources that would give us a lot of interesting data about these subjects. Artificial Intelligence designs.ai creates logos and mock-ups in 2 mins is AI … Continue reading “IXD303 – Week Three: Design and Strategy”

IXD304 – Typeset Task & Research

In order to gain some more understanding of type, and all the different elements that make up a good piece of typography, Kyle asked us to perform a task around taking a piece of raw data and typesetting (or formatting) it appropriately. Kyle showed us a few helpful resources for typesetting in our projects, such … Continue reading “IXD304 – Typeset Task & Research”

IXD304 – Week Two: Typography (Micro and Macro)

Today’s class was all about typography, and the importance of it in a design concept. Bringhurst Typography exists to honour content There is a style beyond style Read the text before designing it Web design is 95% typography. 95% of the information on the web is written language. Mark-up and Meaning H1-H6 Introductory paragraphs Blockquotes … Continue reading “IXD304 – Week Two: Typography (Micro and Macro)”