IXD103 – Personal Branding & Identity

In order to begin my own branding and identity, I need to begin looking into what I want my brand to feel like, and how to best portray my style and type of work. I need to take deeper look into defining myself. To do so, I will begin by creating mind maps of words that I want to associate my branding with – i.e. words that I associate with myself.

Strengths & Weaknesses

My Values

I have compiled a list of my personal values that I could use towards my brand, and have highlighted the ones I think I should focus on the most:

  • Professional
  • Reliable
  • Consistent
  • Quality
  • Passionate
  • Creativity

Tone of Voice

In order to develop my brand, I need to create a suitable tone of voice. I have compiled a list of words associated with what I want my tone of voice to be:

  • Sensible
  • Modern
  • Professional
  • Consistent
  • Passionate
  • Personal
  • Direct


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