In order to begin my own branding and identity, I need to begin looking into what I want my brand to feel like, and how to best portray my style and type of work. I need to take deeper look into defining myself. To do so, I will begin by creating mind maps of words that I want to associate my branding with – i.e. words that I associate with myself.
Strengths & Weaknesses
My Values
I have compiled a list of my personal values that I could use towards my brand, and have highlighted the ones I think I should focus on the most:
- Professional
- Reliable
- Consistent
- Quality
- Passionate
- Creativity
Tone of Voice
In order to develop my brand, I need to create a suitable tone of voice. I have compiled a list of words associated with what I want my tone of voice to be:
- Sensible
- Modern
- Professional
- Consistent
- Passionate
- Personal
- Direct