Book Review – Logo Type by Michael Evamy Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. It features more than 1,300 international typographic identities, by around 250 design studios. It is described an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and […]
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IxD103 – Developing my Business card
IxD103 – Developing my Business card The next step in developing our personal brand, is developing our very own business card. I have been really excited to complete this task, as I feel that actually having a physical thing with our own brand that we have designed, is a very exciting thought. It is something […]
IxD103 – Developing a Visual Marque
IxD103 – Developing a Visual Marque Our next task for developing our brand, is to create our very own visual marque. This should be something that represents the persona of our brand. Many global companies are primarily recognised for their visual marques, even before their name or wordmarks etc. For example Starbucks or Pepsi… […]
IxD103 – Developing my Wordmark
IxD103 – Developing my Wordmark When designing my wordmark, I think it is very important for me to look at all the factors which will make sure my typeface of choice is an accurate on and also matches my monogram and the overall tone of voice of my brand. Wordmarks are great as they offer […]
IxD103 – Improving my Monogram
IxD103 – Improving my Monogram I have been struggling with getting my monogram designed the way I wanted it. Although I still really like the curves, myself and Daniel discussed that it looks too hand-drawn. As you can see below, I had tried multiple times to get the curves looking equal and straight however it’s […]
IxD103 – Week 8 – Style Guides
IxD103 – Week 8 – Style Guides & Pattern Libraries Style guide The physical or digital document that represents the styles, patterns, practices, and principles of a design system and teaches how to use it. Pattern library An organised set off related, reusable components, often containing code examples, design guidelines, and use cases. A Pattern Library […]
IxD103 – Week 7 – Brand Guidelines
IxD103 – Week 7 – Brand Guidelines – Content and Review What are brand guidelines? A brand style guide is a rulebook that explains how an organisation presents itself to the world through its logo, font and colour selections, photography and much more. Put another way, it’s a reference tool that helps maintain consistency in […]
IxD103 – Week 6 – Application
Week 6 – Application – Content and Overview This week we started of by discussing a list of ways in which you can apply your brand. Here is what we came up with as a class. Business Card Social Media Adverts Banners Website Email Signature HTML Email Campaigns Portfolio Packaging Studio Corporate Gifts Apparel (Clothing) […]
IxD103 – Week 5 – Content and Overview
Week 5 – Colour – Content and Overview This week Daniel introduced us to different colour systems. I knew a little bit about this from school however it was great to get a more in-depth look at colour. The different systems include CMYK, Pantone, RGB and RAL. Each are unique for individual usages, eg. RGB […]
IxD103 – Brand Guidelines Research
This week our task is to begin to gather all of our work to date and present our brand guidelines. Brand guidelines are essentially an instruction manual and rule book on how to communicate your brand. They lay out all the visual details, as well as important notes about the company’s voice, tone, and messaging. […]