Our brief… To create a pitch for a digital product that we have created. What is a product pitch? A product pitch is not much different than a sales pitch, but is specifically focused on a product or service. You’ll go in-depth and emphasise how your product works, how it will solve their pain points, […]
IxD103
IxD302 – Week 8 – Briefing and Idea Generation
IxD302 – Week 8 – Briefing and Idea Generation For our next project, we have been given the brief to pitch an idea for a digital product, which can be anything from a eBook to a website. Daniel told us to challenge ourselves to think outside of the box, therefore reminded us of the main […]
IxD103 – Review of Semester 2
IxD103 – Review of Semester 2 Semester 2 has flew by and it’s finally time to submit all of the work. I have really enjoyed the process of developing a brand for myself and I have learnt so much a long the way. Project outcomes… final-brand-presentation brand-guidelines digital-prototypes-webpage2 Link to repository containing my webpage https://github.com/emmamcgurrenixd/portf-emma […]
IxD103 – Portfolio Site Research
IxD103 – Portfolio Site Research When trying to find inspiration for my own portfolio website, I was lucky to stumble across a huge company called Razorfish. Razorfish is one of the world’s largest interactive agencies. Razorfish provides services including web development, media planning and buying, technology and innovation, emerging media, analytics, mobile, advertising, creative, social […]
IxD103 – Literature Review – Designing Brand Identity – Alina Wheeler
Literature Review – Designing Brand Identity by Alina Wheeler Daniel recommended that if we were to read any book that would be able to help our knowledge in branding grow, this was the book we should choose! I really enjoyed reading this book and felt that I learnt so much from it. The book is […]
IxD103 – Research – Getting familiar with wireframing
Before I really begin getting into sketching the wireframes for my blog page, I think it is vital that I do the research to help my mind understand the importance and purpose of the task at hand and how to make sure I use it to my advantage, rather than just viewing it as an […]
IxD103 – Planning my portfolio site
IxD103 – Planning my portfolio site Daniel suggested that before starting to officially wireframe for our own website, we should begin with filling in empty boxes with diverse styles to see which one would work best for our own sites. I looked towards a lot of other designer portfolio websites for inspiration. I also […]
IxD103 – Week 9 – Portfolio Sites
Week 9 – Portfolio Sites Today we started to begin planning our portfolio website, it was great to discuss our plans as it gave us a good head start to work on it over our easter break. Developing our own portfolio website is a great way to demonstrate an understanding of personal brand identity. Our […]
IxD103 – Research – From near bankruptcy to billions
From near bankruptcy to billions After a week of learning how there is so much more to branding than just a logo and slogan, I thought it would be interesting to see how major companies truly got their success. Little did I know, I would find out that many major companies including Apple and Marvel, […]
IxD103 – Week 10 – Minor Task
IxD103 – Week 10 – Minor Task Our minor task for week 10 was to choose three brands which we respect and study how they form relationships with their customers. I decided on three brands which I believe are highly respectable and quite frankly are branding geniuses. Products are inherently soulless. And, often, there is […]