Digital Media Communication

Online Challenge Looms!

Maurice — Thu, 08 Mar 2012 15:41:19 +0000

The course team on the University’s Postgraduate Certificate course on Digital Media Communication has hooked up with Google to give the students on the course a real world challenge in the area of digital advertising.
The Google Online Marketing Challenge is a great opportunity for our students to experience and create online marketing campaigns using Google AdWords. There’s also the opportunity for the students to win prizes from Google for great media campaigns. Google provides a £200 budget to enable students to develop an online advertising strategy for a real business over a three-week period.
Several of the industry thought leaders in digital media communication in the UK have helped identify four great local companies to take part in the challenge with the students. Jill Culbertson from Excel-ecommerce (@jillculbertson) and Naomh McElhatton (@DigitalAdNI) from Digital Advertising NI brought a real variety of companies including D&K Jewellers, Right Tights Co., BA Components and One Fitness Gym.
The campaigns will give the students practical experience in managing a real digital advertising campaign and will be one of the last pieces of coursework before the end-of-course party later in the year!

Merry Christmas from DMC (with a little help from the Belfast Giants!)

Fiona McMahon — Tue, 06 Dec 2011 16:54:52 +0000

One of the highlights of last month’s first ever Digital Advertising Northern Ireland (DANI) awards was the You Tube video of the Belfast Giants’ rendition of the Mariah Carey hit, ‘All I want for Christmas is You’. The video which won best viral campaign, has been viewed by almost a quarter of a million people worldwide, since its launch last Christmas.

The DANI Awards categories focussed on both the creative and business aspects of digital media and included awards for:

best online strategy
best web design,
best use of social media by large and small enterprises
best B2B and B2C campaigns.
best mobile app

There was also a special award for digital businessperson of the year, won by Russell Moore from Think RLA.

Professor Maurice Mulvenna, one of the team responsible for the design and delivery of the University of Ulster’s new Postgraduate Certificate in Digital Media Communication and a member of the DANI Judging Panel commented, “Over 200 digital media professionals in this rapidly growing area of business in Northern Ireland attended the event tonight. Naomh McElhatton and the other organisers and sponsors of DANI Awards should be commended for highlighting all that is great about digital media communication in Northern Ireland.”

Postgraduate Certificate in Digital Media Communication in full swing!

Fiona McMahon — Mon, 07 Nov 2011 18:35:00 +0000

It’ s hard to believe that we are now seven weeks into the new Postgraduate Certificate in Digital Media Communication. We have a great bunch of students from across the public, private and not for profit sectors and have been hugely impressed by their enthusiasm and level of engagement in the DMC course so far.

In addition to cross-disciplinary teaching from academics within the School of Communication and the School of Computing and Mathematics, Digital Media Communication students have benefitted from lectures and workshops with industry experts including Paul Mc Keever from Front, and Ruairi McNally from Blue Cube Interactive. Liz Creagh of James Nicholson Wines generously gave some time to help with the development of a case study, which was further enhanced by Barry Adams of Pierce Communications, who chatted to students about the development and optimisation of the James Nicholson e-commerce site Jnwine.com.

Whilst students are busily preparing for their first set of assessments, we are currently investigating a suitable venue for the Digital Media Communication big night out on December 15th…

Financial Help?

Fiona McMahon — Thu, 21 Jul 2011 15:30:31 +0000

Click here to access information on funding options for Postgraduate study at the University of Ulster.

If your company is a client of Invest NI you may be eligible for funding through the Business Improvement Training programme (BITP), which seeks to support companies on strategic skills interventions across their organisation. Please contact your Client Executive directly to find out more.

Fees can be paid up front at registration, or in monthly installments from November to March. Payment can be set up as a direct debit or made through recurring card payments. If your employer is paying your fees then an official letter stating this, must be presented at registration.

Dates for your diary (or phone or ipad or…)

Fiona McMahon — Wed, 20 Jul 2011 12:31:34 +0000

We have been getting lots of enquiries relating to the dates/times for the new Postgraduate Certificate in Digital Media Communication. The details listed below are still preliminary and may be subject to change – but hopefully not! We will, of course, keep you updated should any changes occur.

You’ll notice from the dates below that on-campus teaching takes places on Wednesdays and Thursdays only. However, one very important, additional date is Tuesday 20th September. This when induction and registration for new students takes place. It’s pretty much an all day event. If you have any questions about this, or any other aspect of the course, post a comment or email us directly dmc@ulster.ac.uk

Module 1	Method	Date	Time
	Block 1	21.09.2011	13.00-21.00
	Block 1	22.09.2011	13.00-21.00
	Seminar	28.09.2011	15.00-17.00
	Block 2	02.11.2011	13.00-21.00
	Block 2	03.11.2011	13.00-21.00
	Seminar/ Assessment	09.11.2011	15.00-17.00 – 18.00 -20.00
	Seminar	30.11.2011	15.00-17.00

Closing date for applications confirmed

Fiona McMahon — Mon, 06 Jun 2011 16:00:42 +0000

The closing date for applications for the Postgraduate Certificate in Digital Media Communication is Friday, August 26th. Places for the 2011/2012 academic year are limited, so make sure to submit your application in plenty of time. Applications are welcome from Honours or non-Honours graduates with an undergraduate degree in, for example, Communication, Marketing, Business or related studies, Information & Communication Technology or a related technical area. The course is also suitable for those already in employment who have work experience in a cognate area, and who wish to enhance their existing skills.

Multidisciplinary Approach of the new Postgraduate Certificate in Digital Media Communication

Fiona McMahon — Thu, 26 May 2011 17:28:49 +0000

A unique feature of the new Postgraduate Certificate in Digital Media Communication is its multidisciplinary approach. Each module on the course has been designed and is delivered by a team of academics and professional practitioners from both marketing communication and ICT. The result is a course that is especially tailored to suit graduates and professionals from either background. We firmly believe that in order to achieve sustainable business value in a networked economy that cross-functional teams are essential. Clearly we aren’t the only ones – check out this article by technology consultant and author, Graham Oakes.

New Course on Digital Media Communication

admin — Fri, 20 May 2011 13:11:31 +0000

The University of Ulster has just launched a new Postgraduate Certificate in Digital Media Communication, enrolling soon for a September 2011 start.