One of the highlights of last month’s first ever Digital Advertising Northern Ireland (DANI) awards was the You Tube video of the Belfast Giants’ rendition of the Mariah Carey hit, ‘All I want for Christmas is You’. The video which won best viral campaign, has been viewed by almost a quarter of a million people worldwide, since its launch last Christmas.
The DANI Awards categories focussed on both the creative and business aspects of digital media and included awards for:
- best online strategy
- best web design,
- best use of social media by large and small enterprises
- best B2B and B2C campaigns.
- best mobile app
There was also a special award for digital businessperson of the year, won by Russell Moore from Think RLA.
Professor Maurice Mulvenna, one of the team responsible for the design and delivery of the University of Ulster’s new Postgraduate Certificate in Digital Media Communication and a member of the DANI Judging Panel commented, “Over 200 digital media professionals in this rapidly growing area of business in Northern Ireland attended the event tonight. Naomh McElhatton and the other organisers and sponsors of DANI Awards should be commended for highlighting all that is great about digital media communication in Northern Ireland.”