We are excited to say that our first lecture for the DMC course begins tomorrow exploring challenges for organisations in ‘Communicating in a Networked Environment’. This lecture will look at how traditional organisations now face problems in adapting to what has changed in the networked world – changing relationships, ways of communicating and organising. Next on the agenda is exploring ‘Online Consumer Behaviour’, before we finish the day with ‘Developing a Digital Strategy’. The course last year was very successful and saw students taking what their learning into their respective companies and making a difference. Tomorrow lecture will be from 13:00-21:00 in the University of Ulster, Belfast Campus.
Tags: Communicating in a Networked Environment, Developing a Digital Strategy, digital media communication, Jordanstown, Online Consumer Behaviour, Postgraduate Certificate Digital Media Communication, Postgraduate Certificate in Digital Media Communication, University of Ulster, Valerie Purchase
DEADLINE EXTENDED: it’s not too late to register for the one-year, part-time Postgraduate Certificate in Digital Media Communication! There are a limited number of places left on this innovative, industry orientated course. If you feel that this qualification could help you advance in your current career or embark on a new one please email the Course Director, Dr Valerie Purchase: firstname.lastname@example.org for further information.
Tags: DANI, digital media communication, Media, Postgraduate Certificate, Postgraduate Certificate in Digital Media Communication, Postgraduate qualification in Digital Media Communication, Study, Summer, Valerie Purchase
As we start into our 2013-2014 academic year the last year’s cohort of DMC students have been reflecting on their experience. For some, such as Emma Burdett of Allstate NI, the course presented new career opportunities: “Working in marketing, digital media was always going to be important for my role – it really is so much more than just Google and Facebook and this course gave me the knowledge I needed not just to truly understand the ins and outs of digital media but also to help progress my career – in fact this course actually led to me getting a job just by having it on my CV!”.
As for those in established roles, the DMC course ensured that they were able to fully leverage the opportunities that digital media presents. As one student, Corrine Heaney of Save the Children, noted “Digital media provides us with a new platform for our communications and campaigns work so I was keen to gain more understanding of how we could develop these tools in a strategic and planned way. DMC provided me with exactly that opportunity and connected me with others working in this field”.
The innovative, flexible nature of the Postgraduate Certificate in Digital Media Communication allows anyone with an interest in digital media communication, from the recent graduate to the established practicioner, to benefit. If you would like more information about the DMC course, please email the Course Director, Dr Valerie Purchase, at email@example.com.
Tags: Digital Marketing, Digital Media, Digital Media Assistant, digital media communication, Digital Services, DMC, Dwayne-Andrew Kerr, graduation, Postgraduate Certificate Digital Media Communication, Postgraduate Certificate in Digital Media Communication, University of Ulster, Valerie Purchase
The second year of the Postgraduate Certificate is well underway with a full to capacity class of 20 professionals from a variety of backgrounds including media, the third sector, education and retail. Learning so far has focused on online consumer behaviour, value propositions, and web planning with expert contributions from Paul McKeever, CEO of leading web strategy, design and technology studio Front. Focus will shift to web design and Search Engine Optimisation for the remainder of the first semester.
From Top (L-R): Professor Johnny Wallace, Dr, Valerie Purchase, Fiona McMahon, Olivia Hamill, Emma Gribben, Naomh McElhatton, Karen Reid, Sarah Crowther, Claire McCabe, Barry Adams
Striking a balance between theory and practice is an important feature of the course. As the term progresses, students will continue to benefit from lectures and workshops with several highly experienced practitioners. These include, Jill Robb, Managing Director of Ambition Digital, and contributor to Smart Insights, (the go-to online resource for all things digital, founded by leading digital marketing academic and practitioner, Dr.Dave Chaffey); Barry Adams, Digital Services Director of award-winning marketing services agency Pierce Communications, and an editor for the award-winning ‘State of Search’ blog; and Naomh McElhatton, Managing Director of online advertising agency DANI (Digital Advertising Northern Ireland), founder of the prestigious DANI Awards and one of NI’s top 40 under 40.
DMC students past and present are encouraged to get involved in Digital Media events taking place throughout the province to keep their skills and knowledge up to date. Recent graduates from DMC met up with lecturers at the Culture Tech event in Derry/Londonderry in August, attended the DANI awards in September and more recently an evening with Rand Fishkin, CEO and founder of SEOmoz organised by Barry Adams. Next up is an event on November 15th at 6.00pm at the MAC in Belfast, organised by Digital Exchange (@DigiExNI). This free event will focus on perceptions of ‘Digital’ and ‘Digital Citzenship.’
Tags: Ambition Digital, Barry Adams, Claire McCabe, Culture Tech, DANI, DANI Awards, Dave Chaffey, Design by Front, DigiExNI, Digital Citizenship, Digital Exchange, Digital Services, Emma Gribben, Fiona McMahon, Jill Robb, Johnny Wallace, Karen Reid, Naomh McElhatton, Olivia Hamill, Pierce Communications, Postgraduate Certificate, Rand Fishkin, Sarah Crowther, Search Engine Optimisation, SEOMoz, Smart Insights, Valerie Purchase
In the current economic climate it can be difficult to find the edge that sets you apart from your competitors in the job market. For those interested in business communication and marketing, the Digital Media Communication (DMC) qualification signifies expertise in the flourishing area of digital media.
Recent DMC Graduate Elizabeth Carnahan, NIBC
As our recent graduates Leigh Walsh and Michael Bonner have proved by taking up new posts in marketing communication and social media marketing, it can be a way to develop a new career. Of equal importance however, is the opportunity it provides for existing practitioners to advance in their roles, and help their employer organisation better engage with stakeholders.
Check out testimonials to read and see what our graduates have to say about the course.
As a fully-accredited university postgraduate qualification, the course curriculum, delivery and assessment are externally scrutinised at the end of each academic year. The external examiner for DMC particularly commended the theory–engaged teaching, live projects, formative assessment methods, and regular online discussions for engendering the independent learning ability and deeper thinking required to develop “innovative, postgraduate level workers who are life-long learners and leaders in their field.”
If you would like more information on one-year, part-time Postgraduate Certificate in Digital Media Communication, please email the Course Director, Fiona McMahon: firstname.lastname@example.org or Tweet us @dmculster.
Tags: Elizabeth Carnahan, Endorsements, Leigh Walsh, Michael Bonner, Postgraduate qualification in Digital Media Communication, University of Ulster, UU
On Thursday 5th July 2012, the first graduates of the part-time Postgraduate Certificate in Digital Media Communication (DMC) crossed the stage at Belfast’s Waterfront Hall to collect their awards.
Recent Ulster graduate Claire McCabe, RecruitNI.com before collecting her Postgraduate Certificate in Digital Media Communication
The first ever cohort of DMC students comprised a diverse group of recent graduates and established professionals from communication, ICT, marketing and business backgrounds, across the private, public and third sector. The common denominators were a passion for digital media and a desire to develop the tools that will help them better communicate with their stakeholders. As a result, they were able to learn not only from the course contributors, but each other too.
The postgraduate certificate in Digital media Communication is the only course which adopts a multi-disciplinary approach to the field of digital media communication and marketing, bringing together academics and industry leaders specialising in communication, computing and multimedia technologies and e-commerce. Highly interactive in nature, the Postgraduate Certificate blends cutting edge theory and research with best practice.
If you work in digital media and wish to expand your skills, or alternatively if you are interested in gaining a qualification that will help you build a career in this area, please email the Course Director, Fiona McMahon, at email@example.com.
Tags: graduation, Postgraduate Certificate in Digital Media Communication, University qualification in digital media communication
Pictured with Naomh McElhatton (centre) Managing Director & Founder of DANI are Award Judges Back Left: Mike Fleming, Fleming Steele; Gareth Dunlop, Fathom; Front Left: Fiona McMahon, University of Ulster; Nicola Bothwell, NB Chartered Marketing
The best of Northern Ireland’s digital talent will be competing for awards success at the second annual DANI Awards this autumn. The DANI Awards are being organised by Tyrone based Digital Advertising Northern Ireland (DANI). The awards will recognise the excellence of companies and individuals in the digital media sector in the province. The University of Ulster is sponsoring the awards and Fiona McMahon has accepted the invitation to sit on the judging panel for the 2012 event. Full story on Sync NI.
Tags: DANI, DANI Awards, DANI Awards 2012, Digital Marketing, Digital Media, Sync NI, SyncNI, University of Ulster
University of Ulster Digital Media Communication student Leigh Walsh holding the Oscar awarded to Terry George for his short film, ‘The Shore’
When Leigh Walsh enrolled in the Postgraduate Certificate in Digital Media Communication last September, little did see know that less than a year later she would be rubbing shoulders with Oscar winner, Terry George.
Leigh’s background is in print media and design, and she applied to the course hoping to learn more about digital and social media. Just a few months into the course Leigh was snapped up by one of Northern Ireland’s leading Digital Agencies, Blue Cube Interactive and now works as the Community Manager across the Northern Ireland Tourist Board’s/ni2012 social channels. Leigh says:
‘The Postgraduate Certificate in Digital Media Communication gave me the skills, knowledge, and importantly, confidence to start applying for Digital and Social Media roles. In fact, I talked a lot about the course during the interview! I am delighted to be working with NITB/ni2012 at such an exciting time for Northern Ireland. Meeting Terry George and getting to hold the Oscar was definitely a highlight!’
Digital Media Communication students, as part of their learning, have the opportunity to develop live digital media strategies and campaigns for businesses, in most cases for their employer company. Since joining the course several students have formally extended their roles to include digital, and are implementing their strategies to improve the online presence of their firms.
Tags: digital media communication, Google, Google Online Marketing Challenge, Oscars, Pay per Click, Postgraduate Certificate in Digital Media Communication, Small business, Terry George, The Shore
Emma French, founder of www.therighttights.co.uk, one of the businesses who participated in this year's Google Online Challenge
Students of the new Postgraduate Certificate in Digital Media Communication (DMC) stepped up to the mark this year by participating in the Google Online Marketing Challenge. The annual competition, sponsored by Google, provides students with the opportunity to develop and manage a live Pay per Click campaign on behalf of businesses new to online advertising.
50,000 university students from more than 100 countries compete in the Challenge, and this is the first year that students from the University of Ulster have taken part. Fiona McMahon, the Course Director for DMC said,
‘The Google Challenge perfectly complements DMC’s innovative approach to learning. Through this competition students have the opportunity to apply their knowledge of specific platform to help create competitive advantage for a local company.’
One of the businesses involved in this year’s Challenge was online hoisery retailer The Right Tights www.therighttights.co.uk. Owner Emma French had this to say:
‘Working with the DMC students on the Challenge has been a fantastic experience. Having such a professional, knowledgeable and enthusiastic team to help run a Pay Per Click campaign means so much to a new business.’
If you are a small business owner, or know of a small business owner who might be interested in next year’s Challenge, contact Fiona McMahon on
02890 368525 or email firstname.lastname@example.org
Tags: digital media communication, Emma French, Google, Google Online Marketing Challenge, Pay per Click, Postgraduate Certificate in Digital Media Communication, Small business, TheRightTights