#IXD103 Week 7 – Brand Guidelines Research

Brand guidelines are a set of rules and laws that outline brand standards and expectations allowing a brand to communicate their principles both verbally and visually as well as remaining consistent throughout their brand.  These sets of values over time, exposes the target audience to core brand principles which can promote brand loyalty and enforce…Continue Reading #IXD103 Week 7 – Brand Guidelines Research

#IXD103 Week 8 – Element Collage

For this task we we set out to create an element collage for our portfolio websites. What is an element collage? Element collages are a collection of unstructured brand elements designed for website creation. This helps visualize the essence of your brand before production.     What have I learned? I found this approach to…Continue Reading #IXD103 Week 8 – Element Collage

#IXD103 Week 8 – Style Guides

What are style guides & pattern libraries? Style guide Style guides are the physical or digital document that represents the styles, patterns, practices, and principles of a design system and teaches how to use it. Style guides encompass a company’s branding guidelines, including logo usage, designated colour palette, typography, etc. When creating an online presence,…Continue Reading #IXD103 Week 8 – Style Guides

#IXD103 Week 8 – Interface Inventory

For this task Daniel asked us to go onto a website and do an ‘interface inventory’ which means screenshotting as much as UI elements as possible and categorizing them in a word document. The purpose of this task is to outline and highlight consistency in other websites through categorizing and labelling UI elements which then…Continue Reading #IXD103 Week 8 – Interface Inventory

#IXD104 – Generative Design Book Review

Generative Design is a book about the methodology in creating unique AI models, animations and art through the power of the computer by engineering and programming artificial intelligence. This was a book recommended by Paul so I decided to give it a read. As a person who is new to coding such as CSS &…Continue Reading #IXD104 – Generative Design Book Review

#IXD103 – Visual Marque Research & Design

For our next move in creating a brand identity we were tasked with creating a visual marque for our brand. Many large successful companies rely on their visual marque to capture attention and present familiarity such as KFC, Nike and twitter to name a few. So in this case it’s very important to make a…Continue Reading #IXD103 – Visual Marque Research & Design

#IXD103 Week 9 – S.W.O.T Analysis & Goals

During this weeks class we outlined our goal, defined our strengths and weaknesses all in preparations for building our portfolio website. We were then referred to Miro by Daniel where we had to complete a number of tasks. S.W.O.T Analysis At the start of our class we created a S.W.O.T analysis to acknowledge and explore…Continue Reading #IXD103 Week 9 – S.W.O.T Analysis & Goals

#IXD104 – Master Apprenticeships Infographics

#Task – Recreate the following Master-Apprentice data chart exercises as accurately to the original image as possible. Week 7 Original Images: My Recreation:   Week 8 Original Images: My Recreation: Week 7 and 8 has introduced me into graphical data charts and has allowed me to explore a variety of different ways to visually display…Continue Reading #IXD104 – Master Apprenticeships Infographics

#IXD103 – Wordmark Development

Pinterest To start my research on wordmarks I decided to create a Pinterest board filled with a variety of san serif fonts. This includes fonts of all width, size, character, etc. Collecting all these different types of typography has inspired me and give me a better visualization of the style I want my wordmark to…Continue Reading #IXD103 – Wordmark Development

#IXD103 Week 7 – Critique Session

In this session, our class was assigned to create a brief presentation on our branding so far. It was then to be reviewed by Daniel and other classmates. Presentation slides   Critique I was happy to hear both of the positive and negative feedback from classmates and Daniel during this exercise as it allows me…Continue Reading #IXD103 Week 7 – Critique Session