#IXD104 Week 11 – Tutorial Session / App Feedback

On this quick 15 minute tutorial session Paul went through my travel app and gave me feedback on it. This was a good chance to see how Paul thinks of my app and find out what I’m succeeding in at and what needs refined. Travel App (So Far) I was happy to hear that Paul…Continue Reading #IXD104 Week 11 – Tutorial Session / App Feedback

#IXD103 Week 11 – Group Critique

This is my second group critique with Daniel and the class in which I was very happy to see the mainly positive feedback on my brand. It was a good chance to see how everybody else is progressing and the different pathways everyone is going to make their brand unique. What I feel like I’ve…Continue Reading #IXD103 Week 11 – Group Critique

#IXD103 Week 10 – Beyond The Brand

To start of Week 10’s class Daniel gave us a general recap on all of our previous weeks in this semester and what was covered. Week One – Language Values Tone of Voice Bios & Stories Strategies Week Two – Monograms Examples Case Studies Requirements, Axes Sketching Week Three – Typography Choosing Using Type Kerning…Continue Reading #IXD103 Week 10 – Beyond The Brand

#IXD103 Week 10 – Minor Task

For this weeks task, the class were asked by Daniel to select three different brands that are seen as respectful and that create a divine emotional connection to the consumer. The three brands I chose are: Sainsburys Nike John Lewis Sainsbury’s Sainsburys is a widely known U.K. retail chain specializing in food, clothes and electronics….Continue Reading #IXD103 Week 10 – Minor Task

#IXD103 Week 10 – Lovemarks

Lovemarks: The Future Beyond Brands (2004) By Kevin Roberts This is a book that Daniel has recommended to us, it’s all about creating and maintaining a brand that is extremely worshiped beyond reasonable rationality and how emotional connection instigates a gateway for your brand becoming highly loved and respected by loyal consumers. While reading through…Continue Reading #IXD103 Week 10 – Lovemarks

#IXD103 Week 10 – Touchpoint

Daniel set us a task to create a touchpoint for our brand that creates an emotional connection between brand and consumer so I decided to create an animation for my website as this will make my brand feel more engaging and interactive. I want to incorporate this into my website for a interactive logo/loading icon….Continue Reading #IXD103 Week 10 – Touchpoint

#IXD103 – Website Wireframe Sketches & Mock Up

To create my website I decided to create a variety of basic wireframe sketches. This approach was recommended by Daniel and I have found it very helpful which allows me to explore different ways I can design my website.   I ultimately went for this design as I feel like it will contain all relevant…Continue Reading #IXD103 – Website Wireframe Sketches & Mock Up

#IXD104 – David McCandless Information is Beautiful

David McCandless’s ‘Information is Beautiful’ shows a compact yet versatile visual way information can be studied and explored. Looking at his book for the first time I am amazed at the information displayed and visualized in diverse manners. It’s like I’m looking at information that I didn’t know I needed to know but it’s presented…Continue Reading #IXD104 – David McCandless Information is Beautiful