#IXD103 Week 10 – Beyond The Brand

To start of Week 10’s class Daniel gave us a general recap on all of our previous weeks in this semester and what was covered. Week One – Language Values Tone of Voice Bios & Stories Strategies Week Two – Monograms Examples Case Studies Requirements, Axes Sketching Week Three – Typography Choosing Using Type Kerning…Continue Reading #IXD103 Week 10 – Beyond The Brand

#IXD103 Week 10 – Minor Task

For this weeks task, the class were asked by Daniel to select three different brands that are seen as respectful and that create a divine emotional connection to the consumer. The three brands I chose are: Sainsburys Nike John Lewis Sainsbury’s Sainsburys is a widely known U.K. retail chain specializing in food, clothes and electronics….Continue Reading #IXD103 Week 10 – Minor Task

#IXD103 Week 10 – Lovemarks

Lovemarks: The Future Beyond Brands (2004) By Kevin Roberts This is a book that Daniel has recommended to us, it’s all about creating and maintaining a brand that is extremely worshiped beyond reasonable rationality and how emotional connection instigates a gateway for your brand becoming highly loved and respected by loyal consumers. While reading through…Continue Reading #IXD103 Week 10 – Lovemarks

#IXD103 Week 10 – Touchpoint

Daniel set us a task to create a touchpoint for our brand that creates an emotional connection between brand and consumer so I decided to create an animation for my website as this will make my brand feel more engaging and interactive. I want to incorporate this into my website for a interactive logo/loading icon….Continue Reading #IXD103 Week 10 – Touchpoint

#IXD103 – Website Wireframe Sketches & Mock Up

To create my website I decided to create a variety of basic wireframe sketches. This approach was recommended by Daniel and I have found it very helpful which allows me to explore different ways I can design my website.   I ultimately went for this design as I feel like it will contain all relevant…Continue Reading #IXD103 – Website Wireframe Sketches & Mock Up

#IXD104 – David McCandless Information is Beautiful

David McCandless’s ‘Information is Beautiful’ shows a compact yet versatile visual way information can be studied and explored. Looking at his book for the first time I am amazed at the information displayed and visualized in diverse manners. It’s like I’m looking at information that I didn’t know I needed to know but it’s presented…Continue Reading #IXD104 – David McCandless Information is Beautiful

#IXD103 Week 9 – Portfolio Sites

Content Planning – How can I prepare for my website? Consider formatting & Placement of elements –  Media, placement,  structure, sizing, etc. What projects can I include/showcase? – Pizza brand, Travel app, Infographic, typeface specimen, personal projects, etc. What order can I display these? – Favourite to least favourite What text will I include – About…Continue Reading #IXD103 Week 9 – Portfolio Sites

#IXD103 Week 7 – Brand Guidelines Research

Brand guidelines are a set of rules and laws that outline brand standards and expectations allowing a brand to communicate their principles both verbally and visually as well as remaining consistent throughout their brand.  These sets of values over time, exposes the target audience to core brand principles which can promote brand loyalty and enforce…Continue Reading #IXD103 Week 7 – Brand Guidelines Research

#IXD103 Week 8 – Element Collage

For this task we we set out to create an element collage for our portfolio websites. What is an element collage? Element collages are a collection of unstructured brand elements designed for website creation. This helps visualize the essence of your brand before production.     What have I learned? I found this approach to…Continue Reading #IXD103 Week 8 – Element Collage