Daniel set us a task to create a touchpoint for our brand that creates an emotional connection between brand and consumer so I decided to create an animation for my website as this will make my brand feel more engaging and interactive. I want to incorporate this into my website for a interactive logo/loading icon.
The first approach I made was a mind map. I needed to scout what I will include, emotional response and the execution and I also need to make my animation style consistent with my brand values.
I made a slight change to my animation to make it a little more flexible and interactive than a more point ‘a’ to point ‘b’ animation although still remained the same structure as the previous animation. I feel like this revision reflects my personality a little bit more than the first one.
I am happy with the final animation as I feel like this represents my personality respectively.