week 2 IXD101 – Analysing typography

In class on Monday we were asked to select an object nearby us and describe why we liked its typography.

I chose this sweatshirt I own:

After using a font analyser online I found that both the text on the top and bottom as well as the arms was called “Sequel Sans”.

I love how much of a statement this typeface makes when used in capitals.  The colours used are effective too; royal blue text with a white background provides contrast.  I really like the mix between normal block colour text and the outline of the typeface used on the arms too.

I’d like to make use of the inverted colours halfway down the “BLUE” at the top in my own work at some point too as I feel this is very effective, in a way it almost gives a checkerboard effect when looked at from different angles.

 

Leave a Reply

Your email address will not be published. Required fields are marked *