AAD011- Communication

Communication is essentially the process of transmitting information from one location, individual or party to another. Each correspondence requires (at least) one sender, one message and one receiver. Communicating helps people to express their opinions and concerns, and at the same time helps one to understand the sentiments and thoughts of others. As a consequence, love or dislike towards others will grow, and positive or negative relationships will be formed. A good logo concept is the one that interacts seamlessly with its target audience. This ensures that the emblem has to be able to communicate and connect with fans in several respects. Such a logo is necessary to turn people into prospective customers and then loyal customers.

Mercedes features its signature clearly on all of its cars and ads without any lettering making it look bold and communicative. With decades of brand recognition, the organisation can quickly tap into customer universal experience. But the famous Mercedes star also includes an underlying meaning; the three pins represent air, ground and sea; each segment of the automotive industry. The silver colour of the logo evokes reliability, stability, professionalism and conventionality along with value and consistency. Compared to other brands, the Mercedes typeface is thin and curved, giving it a touch of elegance; exactly the impression that the company needs to create.  

 

Leave a Reply

Your email address will not be published. Required fields are marked *