Characters for Animation

This is the main character of my animation. She is a young red headed girl who represents the role of the fox. I kept the red hair tied into two pigtails with white bands to emulate  the fox’s coat and they both have green eyes.

Fox hunting in the UK ( Hunting as a “sport” )

The wrongs and effects of fox hunting

This is a few facts that i have gathered just to catch a grip on what im trying to represent in my animation

Scientific evidence shows that the animals targeted in fox hunting suffer physical and mental stress when chased by a hunt, whether or not they are eventually killed.

What is fox hunting?

Fox hunting is a traditional ‘sport’ in which hunters, usually on horseback, follow a pack of hunting dogs aiming to pick up the scent of a fox, chase it and kill it. Fox hunting is illegal in England, Scotland and Wales, but evidence suggests that hunts are regularly breaking the law.

Is fox hunting illegal?

Fox hunting is illegal in England, Scotland and Wales. It is still legal in Northern Ireland.

Fox hunting was banned by the Hunting Act 2004 in England and Wales, and the Protection of Wild Mammals (Scotland) Act 2002 in Scotland. But while these were both welcome and hard-fought pieces of legislation, overwhelming evidence suggests both are either being ignored or exploited by hunts on a regular basis.


Hunts in England and Wales invented the activity of trail hunting after the fox hunting ban came in. This claims to be a non-lethal sport where the hunt simply follows a pre-laid trail rather than searching for and chasing a fox. However, years of evidence shows that hunts are using trail hunting as a cover for illegal fox hunting.


An explosive exposé aired on ITV this November showed senior figures within the Masters of FoxHounds Association and the Countryside Alliance caught on camera admitting that ‘trail’ hunting is a “smokescreen” for the chasing and killing of foxes. Police are now investigating the contents of the webinars which were leaked by the Hunt Saboteurs Association


Tue 13 Jun 2000 02.34 BST

Hunting and killing of foxes above ground “seriously compromises welfare” of foxes

Hunting a “significant cohesive force” in some isolated rural areas

Independently appointed monitors of hunts taking video/photographic evidence proposed in absence of full ban

Hunting in the UK

There are about 200 registered packs of hounds in England and Wales which hunt foxes. The packs are estimated to kill 21,000-25,000 foxes a year.

There are three registered staghound packs in the Devon and Somerset area [which] kill about 160 red deer a year in total … 15% of the number required to be culled to maintain a stable population.

There are about 100 registered packs of hounds which hunt hares. They kill about 1,650 hares a season, a very small percentage of the number killed by shooting.

The issues of cruelty and animal welfare are central to the debate about hunting. Animal welfare is concerned with assessing the ability of an animal to cope with its environment. This judgment is distinct from any ethical or moral judgments.


Deer: Most scientists agree that deer are likely to suffer in the final stages of hunting. The available evidence does not enable us to resolve at what point in the hunt the welfare of the deer becomes seriously compromised. Stalking … is in principle the better method of culling deer from an animal welfare perspective.


Foxes: There are three main aspects of foxhunting that effect welfare: the chase; the kill by hounds above ground; and digging out /terrier work.


In the case of killing, death is not always effected by a single bite to the neck by the lead hound. In a proportion of cases it results from massive injuries to the chest and vital organs. There is a lack of firm scientific evidence on the welfare of a fox pursued, caught and killed above ground by hounds. We are satisfied that this experience seriously compromises the welfare of the fox.

After reading through a few of these facts and articles surrounded in foxhunting in the UK and Northern Ireland I have a few ideas but I might do different plots different stories one of which being:

1. A young girl being chased down the street by shadowy figures/dogs she is chased into the woods from the city the figures still pursue her through trees and over a river she tries hiding but she has nowhere to go standing staring at a cliff face looks down at the drop panic ensues as she turns around to face who’s chasing her and and she turns around she becomes a fox the screen fades to black and the text reads “if you change the way you look at things,the things you look at change”


LOGO design

My logo is for a coffee shop called “sweetheart coffee” the live heart up top is a nod to the “sweetheart” in the name and the coffee cup within the circle is for the coffee part of the café.

I chose not to add the name and lettering of “sweetheart café because I felt like the message of coffee is clear within the logo from the shapes and the colours.

AAD011- communication


In this task we have been asked to assess and analyse logos of a particular brand or company. I chose the brand and logo for the Tour de France. This logo may just seem like the phrase Tour de France but upon closer inspection we can see that the logo is built up of shapes that when put together reveal a cyclist.

From this we can see that if someone had no clue what the Tour de France was they would at least pick up on the idea that it was about cycling.

The choice of the yellow circle as the wheel of the cyclist makes it very easy to point out this small detail.The white lettering and bold against the black background makes this font stand out even more than it already does. The font is bulky and rustic no soft bubble writing although there are some areas of the writing that are curvy and this variety really creates an interesting look and feel to the motion of the text. The flow of the text never really comes to a stop it forces the eye to follow the letters and find the small image hidden within the text.

AAD011- identity

What is it? who does it belong to? how do we associate identity with art. Many artists will project aspects of themselves into their art in order for the audience to learn about them or to bring awareness and education. For example some artists will use the theme of identity in many different ways , some will use it to explore social identity, such as gender sexuality race nationality and heritage. Some other brands/artists will use this as a way to convey a message about their product.
Identity is very important for a brand or artist, by having an identity better yet a recognisable identity a brand can be known world wide by just a symbol. For example Apple, Apple have had the same logo since they started there technological uprise. Small silver Apple with a bite taken out of it. Simple and easy to recognise they are now world renowned and this logo is immediately recognised by everyone.
In another way identity can be used by an artist to have their work recognised in the style that they work for example an artist may paint a certain way or use a certain colour palette which is recognisable by the public. Sometimes the way they put their work together is also recognisable certain small features may be different and this may identify who this artist is or what their style is, this could also be called an identity.

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