We were tasked with creating a research moodboard into an inspirational brand. Whilst I had looked previously into the Polaroid Originals brand, I chose a new brand to research so that I would have fresh ideas in my head. I chose Penguin as I love the colour scheme they incorporate into most of their marketing materials and the books themselves, using a common theme of black and orange. One thing I find interesting about Penguin is that they are such a well-known and widespread brand that they also have merchandise, such as mugs, umbrellas, and tote bags, which are easily recognisable as being from that brand, as it is a very popular brand amongst readers. My moodboard, created on an A3 artboard using Adobe Illustrator, highlights both the target audience and three words I chose to sum up the brand, and shows the various styles of covers Penguin have, from the Little Black Classics and Modern Classics ranges, to the original orange and cream covers and the premium Clothbound Classics covers. I really enjoyed making this moodboard and would like to continue to do similar work to this in the future.