This weeks word is innovation.
The action or process of innovating/a new method, idea, product, etc. In product design it is important that companies continue to innovate and think differently to improve the lives of everyday consumers but to also keep the wellbeing of the environment in mind, it is also important to continue innovating so that we make progress and keep moving forward towards an improved future. A good example and a key company which utilizes innovation to its advantage is Tesla, a clean energy company which, most popularly, produces electric cars. The companies purpose according to the CEO of Tesla, Elon Musk, is to “help expedite the move to sustainable transport and energy, obtained through electric vehicles and solar power.” They have achieved this by eliminating the stigma through addressing all the problems similar, past models of electric cars etc. had exhibited, moving towards a faster more sleek looking design, with smaller, more powerful batteries enabling more storage space. They also improved on the consumer experience by designing the car to handle well and abolishing everything deemed unnecessary through smart technology.