SUSTAINABILITY- POSTCARD
https://blog.weavabel.com/fast-fashion-and-sustainability-will-the-two-ever-get-alongSustainability is becoming a growing concern within each industry as the earth is under threat. A key element that is detrimental to the environment is Fast Fashion, due to: the quick to produce, cheap to buy, business model many fast fashion companies have, consumers are more inclined to see these garments as ‘disposable ‘. This mentality results in higher carbon emissions, more wastewater, and large amounts of non-biodegradable waste in landfills. Companies will have to change their attitudes towards how they think of fashion and how they manufacture their garments to better fit the needs of the planet, using biodegradable materials such as organic cotton, linen and hemp. On the other hand, consumers must make conscious decisions to avoid supporting larger, mass-producing clothing brands to reduce demand for the items and thus decreasing the waste. We all must make strides to become more sustainable or they will continue to put the planet at risk until they are forced to make changes.
Blog.weavabel.com. 2021. Fast Fashion and Sustainability: Will the Two Ever Get Along?. [online] Available at: <https://blog.weavabel.com/fast-fashion-and-sustainability-will-the-two-ever-get-along> [Accessed 5 March 2021].
https://hypebeast.com/2019/4/fashion-sustainability-future
Brands, B., 2021. Why Fashion Can No Longer Ignore Sustainability. [online] HYPEBEAST. Available at: <https://hypebeast.com/2019/4/fashion-sustainability-future> [Accessed 5 March 2021].
IDENTITY-DESIGNERS/MAKERS
Identity is the fact of being who or what a person or thing is. Within the Fashion industry, Identity is seen as a form of expression of how we represent ourselves, want ourselves to be seen, and most importantly what we do not want to be, furthermore, it is used amongst individuals to communicate a statement without having to verbalize it. A good example of this phenomenon is the 1970s era punk rocker style, at this time there was a societal change, which through pop culture, influenced the youth to be anti-establishment and defy the mainstream standards that society held for what is appropriate or normal.
Due to this new way of thinking, many creators and consumers of the genre began to experiment with how they could exhibit it through their clothing, for instance, Vivienne Westwood was a key designer in the transformation of punk from music to fashion, creating clothing to provoke but also inspire change. Like garments with slashes/holes to reflect the punk attitudes. In conclusion identity within the fashion industry, relies on the individual ideas and beliefs of the consumer, as well as the constant societal change we experience.
https://fashion-history.lovetoknow.com/fashion-history-eras/fashion-identity
Fashion-history.lovetoknow.com. 2021. [online] Available at: <https://fashion-history.lovetoknow.com/fashion-history-eras/fashion-identity> [Accessed 5 March 2021].
INNOVATION-OBJECT/IDEA
The action or process of innovating/a new method, idea, product, etc. In product design it is important that companies continue to innovate and think differently to improve the lives of everyday consumers but to also keep the wellbeing of the environment in mind, it is also important to continue innovating so that we make progress and keep moving forward towards an improved future. A good example and a key company which utilizes innovation to its advantage is Tesla, a clean energy company that produces electric cars. The companies purpose according to the CEO of Tesla, Elon Musk, is to “help expedite the move to sustainable transport and energy, obtained through electric vehicles and solar power.” They have achieved this by eliminating the stigma through addressing all the problems similar, past models of electric cars etc. had exhibited, moving towards a faster more sleek looking design, with smaller, more powerful batteries enabling more storage space. They also improved on the consumer experience by designing the car to handle well and abolishing everything deemed unnecessary through smart technology.
https://www.thehenryford.org/explore/stories-of-innovation/visionaries/elon-musk/
Fashion-history.lovetoknow.com. 2021. [online] Available at: <https://fashion-history.lovetoknow.com/fashion-history-eras/fashion-identity> [Accessed 5 March 2021].
Fashion-history.lovetoknow.com. 2021. [online] Available at: <https://fashion-history.lovetoknow.com/fashion-history-eras/fashion-identity> [Accessed 5 March 2021].
COMMUNICATION- LOGO
communication is the imparting or exchanging of information by speaking, writing, or using some other medium.
communication through logo design is extremely important to the prosperity of the company or business. In the fashion industry it is imperative that the logo can be easily identified, as this will help consumers associate it with the product. For example ‘Louis Vuitton’ is a widely known designer brand, which has had such success with their logo; a simple monogram and a flower motif, they have incorporated it into a pattern which is commonly printed on many of their items. The colour used on the logo, is primarily black and the typography is sleek and almost modern despite being created in the 1890s, this is done to give a sense of elegance and innovation, as it can withstand any changing style and remain timeless.
https://www.famouslogos.net/louis-vuitton-logo/
https://moneyinc.com/louis-vuitton-logo/
Wordsmith, L., Parker, G., Parker, G., Parker, G., Parker, G., Parker, G. and Parker, G., 2021. The History of and Story Behind the Louis Vuitton Logo. [online] Money Inc. Available at: <https://moneyinc.com/louis-vuitton-logo/> [Accessed 5 March 2021].
GENDER-GENDERED OBJECT
Gender is either of the two sexes (male and female), especially when considered with reference to social and cultural differences rather than biological ones.
Gender within fashion is most focused on what society deems appropriate for men and women to wear, however, this construct is forever being broken and changed. A key example of this is in the 20th century, with the 1st and 2nd world war, when women began working in industrial sectors, it became a necessity to wear trousers and overalls to allow for more mobility, as the common style of skirt or dress was heavy, bulky and difficult to move in. This led to many women embracing the concept of “rational dress”, with some leaning towards it for more of a practical and comfort reason while others viewed it as a women’s rights movement. Trousers and shorts began being worn by celebrities, with one of Audrey Hepburn’s signature outfits was cropped trousers, in her 1956 film, funny face, which is still trending with consumers attempting to recreate.
https://www.google.ie/amp/s/www.britannica.com/amp/story/when-did-women-start-wearing-pants
Encyclopedia Britannica. 2021. When did women start wearing pants?. [online] Available at: <https://www.google.ie/amp/s/www.britannica.com/amp/story/when-did-women-start-wearing-pants> [Accessed 5 March 2021].
PLACE-OBJECT/SITE
Place is a particular position, point, or area in space, a location. Within the art industry, it is important to have an awareness of space, when creating, and displaying art, in order to keep focused and give the audience the best experience possible. A great example of this idea is David Hockney’s house on the west coast, which was designed by the artist himself, in a bold, bright ‘exotic colour Palate’ devised for each room, Hockney; “Everyone who comes here likes it. People don’t dare such colours usually.” The amazingly unique environment has enabled Hockney to incorporate his surroundings into his artwork, with many of his creations being abstract studies of around his home, including some more recognisable pieces featuring his outdoor swimming pool, furthermore he displays many of his pieces around his home, creating a more personal experience for those who visit his home, Hockney; “What I am doing, slowly, is making my own environment—room by room”. As well as those who view his art from studios and galleries that get an inside perspective on what his intimate homelife is like.
https://www.architecturaldigest.com/story/david-hockney-west-coast-house
Glenn, C., 2021. Artist David Hockney’s House on the West Coast. [online] Architectural Digest. Available at: <https://www.architecturaldigest.com/story/david-hockney-west-coast-house> [Accessed 5 March 2021].
https://www.architecturaldigest.com/story/david-hockney-studio-visit
Zara, J., 2021. Inside the Private World of David Hockney. [online] Architectural Digest. Available at: <https://www.architecturaldigest.com/story/david-hockney-studio-visit> [Accessed 5 March 2021].
BIBLIOGRAPHY
Fashion-history.lovetoknow.com. 2021. [online] Available at: <https://fashion-history.lovetoknow.com/fashion-history-eras/fashion-identity> [Accessed 5 March 2021].
Brands, B., 2021. Why Fashion Can No Longer Ignore Sustainability. [online] HYPEBEAST. Available at: <https://hypebeast.com/2019/4/fashion-sustainability-future> [Accessed 5 March 2021].
Thehenryford.org. 2021. Elon Musk – Visionaries on Innovation – The Henry Ford. [online] Available at: <https://www.thehenryford.org/explore/stories-of-innovation/visionaries/elon-musk/> [Accessed 5 March 2021].
Blog.weavabel.com. 2021. Fast Fashion and Sustainability: Will the Two Ever Get Along?. [online] Available at: <https://blog.weavabel.com/fast-fashion-and-sustainability-will-the-two-ever-get-along> [Accessed 5 March 2021].
Glenn, C., 2021. Artist David Hockney’s House on the West Coast. [online] Architectural Digest. Available at: <https://www.architecturaldigest.com/story/david-hockney-west-coast-house> [Accessed 5 March 2021].
Aurum Speakers Bureau. 2021. How Tesla became Most Innovative Company | Aurum Bureau. [online] Available at: <https://www.aurumbureau.com/how-tesla-became-the-most-innovative-company-in-the-world/#:~:text=Tesla%20innovations%20now%20reach%20into%20the%20arenas%20of,solar%20power%20space%20with%20the%20acquisition%20of%20SolarCity.> [Accessed 5 March 2021].
Encyclopedia Britannica. 2021. When did women start wearing pants?. [online] Available at: <https://www.google.ie/amp/s/www.britannica.com/amp/story/when-did-women-start-wearing-pants> [Accessed 5 March 2021].
Wordsmith, L., Parker, G., Parker, G., Parker, G., Parker, G., Parker, G. and Parker, G., 2021. The History of and Story Behind the Louis Vuitton Logo. [online] Money Inc. Available at: <https://moneyinc.com/louis-vuitton-logo/> [Accessed 5 March 2021].
Zara, J., 2021. Inside the Private World of David Hockney. [online] Architectural Digest. Available at: <https://www.architecturaldigest.com/story/david-hockney-studio-visit> [Accessed 5 March 2021].