communication is defined as the imparting or exchanging of information by speaking, writing, or using some other medium.
communication through logo design is extremely important to the prosperity of the company or business. In the fashion industry it is imperative that the logo can be easily identified, as this will help consumers associate it with the product. For example ‘Louis Vuitton’ is a widely known designer brand, which has had such success with their logo; a simple monogram and a flower motif, they have incorporated it into a pattern which is commonly printed on many of their items. The colour used on the logo, is primarily black and the typography is sleek and almost modern despite being created in the 1890s, this is done to give a sense of elegance and innovation, as it can withstand any changing style and still remain timeless.
I decided to try to create a logo for an online second-hand clothing store I run with my sister, its called Nihilistic Clothing, its current logo is a simple block lettering of the name in black and green, however I want a more creative style.